xthe10thdoctor: (Default)
xthe10thdoctor ([personal profile] xthe10thdoctor) wrote2009-04-13 11:24 am
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Amazon: carrot and stick

I've written to them and I won't buy anything until it's fixed, but I don't really agree with the idea of swearing off forever, even if they fix it.

I want to reward good behavior as well as warn/boycott for the bad. Otherwise I think their incentive to fix it is less.

I don't know if behaviorism works at the corporate level, but usually a combination of positive and negative reinforcement works better than either alone. So if the idea is to get Amazon to change, I think both would be better than a forever boycott.

And I do think it's worthwhile to try to shape Amazon's behavior, even though I do buy some books elsewhere: in the past six months I've bought from Alibris, Powell's, and my local Barnes & Noble. Point is, they will still hold a large share of the market, and I think it's worthwhile to keep the LGBTQ titles there in the search results, looking normal and ubiquitous.

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